McDONALD’S, ATT OFFER HIGH-SPEED WIRELESS
NEW YORK - McDonald's announced today that 75 of its restaurants throughout the New York Tri-State area will provide high-speed wireless Internet access giving customers with wireless computers and handheld devices high-speed Internet service.
The service will be free during the month of August and at $2.99 a day thereafter.
McDonald's is the first quick service restaurant to offer high-speed wireless access in a major market. Of the 75 sites, 60 are live today with additional sites to come.
The pilot program is the second of three major metropolitan marketing tests McDonald's will launch this summer.
By the end of this year, several hundred McDonald's restaurants in the Tri-State area, Chicago, and the San Francisco Bay Area will offer wireless service.
The announcement represents the next phase in the company's "wi-fi" initiative, which is designed to make wireless access "as popular as a McDonald's hamburger itself." According to the Illinois-based fast food giant.
Cometa Networks provided the wireless network for the Tri-State area McDonald's restaurants. Today's announcement is an expansion of the high-speed wireless test initiated in March at ten New York City McDonald's restaurants.
To enhance the end users' wireless experience and enable interoperability, all McDonald's "wi-fi" restaurants are verified with Intel Centrino mobile technology, the spokesman said.
Customers can identify participating restaurants by signage that displays the Golden Arches in the universal Internet "@" symbol.
Additionally, all four companies - McDonald's, AT&T, Cometa, and Intel - are closely collaborating on plans to promote the pilot program to customers. This includes advertising, in-store merchandising and a signage program that identifies where McDonald's Intel-verified wireless Internet hotspots are located.
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