SO CAL FIRM IN NEW EUROPEAN VIDEO PROJECT
SANTA MONICA - 09/16/04 - CinemaNow Inc. has inked an agreement with Milan, Italy-based Internet service provider Tiscali SpA to offer movies from the CinemaNow motion picture library to consumers in Germany, Italy, and the UK for video streaming and downloading.
As part of the agreement, CinemaNow's PatchBay technology "will manage certain aspects of Tiscali's on-demand initiatives, including digital and territorial rights protection, user profiling, comprehensive pay-per-view and subscription services, and detailed report generation."
PatchBay utilizes Microsoft's "Digital Rights Management" solution and is fully integrated with Microsoft's Windows Media 10 Series, enabling it to provide a secure and high-quality user experience.
CinemaNow Inc. counts 20th Century Fox, Disney, Lions Gate, MGM, Miramax, and Warner Bros. as partners.
Tiscali S.p.A. provides broadband and narrowband access for consumer and business applications as well as communication services and contents.
As of June 30, 2004, Tiscali had 7.9 million active users throughout Europe of whom 1.44 million were broadband customers.
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