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LOS ANGELES 12/25/04 – The University of Southern California’s Marshall School of Business has unveiled its new Global BioBusiness Initiative, an academic and research effort that will study the growing links between life sciences, biotechnology and business, "in a global context."

The Initiative “brings researchers together with industry leaders, government officials and investors to respond to the growing interest and need in training "managers of science" who understand both the market opportunity in healthcare, pharmaceutical, and agriculture advances, and how to translate product, service and technology innovation into corporate value,” according to an official statement released by the Marshall School.

The Global BioBusiness Initiative will be officially launched at a January 24-25, 2005 conference – “Global Outsourcing and Partnering” – at the Hyatt Regency Hotel in downtown Los Angeles.

The conference will explore issues such as the feasibility of conducting clinical drug trials outside the US, the pros and cons of manufacturing pharmaceuticals in local markets, and global patent protection.

USC Marshall School of Business is a co-sponsor with the Boston-based Center for Business Intelligence. 

Speakers at the conference will include representatives from several leading US and international corporations including Abbott Laboratories, DSM Pharmaceuticals, Quintiles Transnational and Merck Research Laboratories, plus major international agencies and leading experts in international technology management.

Gurinder S. Shahi, director of the Global BioBusiness Initiative, will speak on "Global Value Chain Partnering," a new concept developed at USC Marshall which focuses on how corporations and organizations can best capitalize and use the best resources available anywhere in the world to develop products.

For example, a laboratory in England might conduct the research for a new drug, India might supply the physical ingredients, China would produce packaging and the US would market it.

Shahi is a leading authority in the field and author of "BioBusiness in Asia: How Asia Can Capitalize on the Life Science Revolution. “

To register for the "Global Outsourcing and Partnering," conference, contact the Center for Business Intelligence at www.cbinet.com http://www.cbinet.com/.

To learn more about the event or to inquire about collaborative and sponsorship opportunities with the various programs and events organized by the Global BioBusiness Initiative, visit http://www.marshall.usc.edu/biobusiness or write directly to [email protected].

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