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NEW "SOUTHWEST CALIFORNIA" BRAND UNVEILED

TEMECULA - The Southwest California Economic Alliance (formerly the Southwest Riverside County Economic Alliance) has launched a new marketing brand - Southwest  California - complete with an official logo, to identify the region encompassing Southwest Riverside County and the communities of Lake Elsinore, Murrieta and Temecula. 

"A clear brand identity is essential, particularly when you are selling your destination in a very competitive marketplace statewide and nationally," said Stevie Field, manager of business development for the Southwest California Economic Alliance. "Southwest California is easy to remember and will give us the name recognition we have lacked in the past."

According to Dennis Frank, president of the Economic Development Corporation of Southwest Riverside County, "The branding of Southwest Riverside County with a new identity is a reflection on the continuing dramatic growth of the region, and the quality of businesses, professionals, and residents that make up the vitality of the area. 

The past 14 years have seen the region grow from predominantly rural to a mixture of high-tech, medical, research, and manufacturing companies, with tourism, agriculture and the wine industry rounding out the dynamically diverse area."

Illustrating the Southwest California brand "is a newly designed logo incorporating California's traditional blue and gold hues.

The new Southwest California logo will be featured in various sales tools utilized by the Economic Alliance, such as printed collateral, trade show material and a promotional video highlighting the economic development progress in the region," he said.

Although created specifically for economic development purposes, the Southwest California brand and logo "can easily be adapted for other marketing endeavors involving tourism, commerce, education, and government."

For more information, contact the Southwest California Economic Alliance at 909-600-6000 or visit http://www.southwestcalifornia.com.

SOUTH ASIA TRADE PACT SIGNED

ISLAMABAD, Pakistan - Seven Southeast Asia nations have agreed to create a regional  free-trade zone aimed at boosting economic co-operation and development.
 
Foreign ministers from the member nations of the South Asian Association for Regional Co-operation (SAARC) signed a pact, which is set to take effect January 1, 2006.
 
Participating in the 18-year old association are Bangladesh; Bhutan; India; the Maldives; Nepal; Pakistan; and Sri Lanka.
 
Under the terms of the new agreement, Pakistan, India, and Sri Lanka will cut import tariffs to between zero and 5% within seven years of the pact starting.
 
The groups remaining members will have 10 years to complete the process.

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