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CINEMA ADVERTISING REVENUES ON THE RISE

LOS ANGELES - Advertising revenue in US movie theaters grew 37% in 2003 as theater owners increasingly sold space to companies looking to deliver ads to highly targeted consumer groups, according to Reuters.

Quoting an industry report published by the Cinema Advertising Council (CAC), local and regional business have long put ads in theaters either through onscreen slide shows before a feature film begins or on posters or other promotions in theater lobbies.
 
But in recent years theaters have sought national companies looking to reach highly-targeted movie audiences. Time ahead of an action movie aimed largely at young men, "Van Helsing" for instance, might make a good place to market sports cars.
 
The CAC sponsored the study that showed ads and other promotions in theaters generated a total $356 million in 2003, up from $259 million in 2002.
 
Onscreen ad sales were just under $305 million compared with $227 million one year earlier, while lobby ads were estimated at $51 million compared with just over $32 million last year.

Among the national advertisers were confectionery makers, media, carmakers, the military and fashion, the group said.

The CAC noted digital networks linking theaters are buoying the market from both new and existing advertisers.
 
Last year, Reuters reported, the US No. 1 theater chain - Regal Entertainment Group - built a network of digital projection systems and plasma TV displays throughout its theaters to attract national advertisers looking to reach highly segmented audiences.
 
Regal's Digital Content Network, or DCN, is being closely watched by the industry for its ability to attract national advertising from makers of mass-market products who traditionally might use television to reach their audiences.

Some theater owners are concerned, however, that too many ads ahead of movies will annoy audiences who already complain about the number of "trailers," or film clips, from upcoming movies shown ahead of feature films, the report said.
 
LUXE WORLDWIDE HOTELS EXPANDS INTERNATIONAL PRESENCE

LOS ANGELES - Luxe Worldwide Hotels has said it will expand its presence in the Asian Pacific market with the opening of two new regional offices in Singapore and Hong Kong later this summer.

The move increases the number of Luxe offices in the Asia Pacific region to four, joining those in Tokyo and Sydney and brings to 11 the number of offices the hospitality company operates worldwide.

Last month, three additional hotels in Spain and Ireland, as well as an extended stay hotel in Japan, joined the organization's portfolio.

Luxe Worldwide Hotels, based in Los Angeles, is a premier representation company of independently owned and operated hotels situated around the world. 

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